Democratic Benchmarking For Performance Appraisal.

When the Performance Bell-curve Stops Working For You

It is difficult to assess team member’s performance at times and it could bring conflicts among team members when not done properly. There are many performance appraisal (PA) metrics available, however, I have realized that, I have an idea of making PA method even more interesting bringing a democratic benchmarking into it. Lets say, I have 4 employees in my team, I will let all the four employees to choose the best employee(radio button Multiple choice) in the team with no option to choose themselves. Manager(s) can also take part in this procedure with an option of choosing among all the employees in a team. Once this is done check who is the most popular employee(s), and then compare discuss with manager(s)/peers in the organization if that is realistic. If yes, then check who the most famous employe in the team voted for, for example in a team of employees A.B.C and D, suppose B is the most famous employee and he voted for C. Check who has performed well from the “Goals” perspective and use both or B as the benchmark for the team, and then see where others fall.

Later this can be leveraged with bell curve analysis for performance measurement. To be contd……..

Influence/Manipulation Of Big-Data In Future Trends of Ethics Guideline

It has been considered that harnessing data and making a decision based on that brings rationality in decision-making. As a result, it helps in innovation and significantly supplementing ideas for making better product and services. This is the reason we do MARKET RESEARCH explicitly. The history of marketing activity guides bringing controversies in marketing activities. For example from the promotion unethical medicines and ineffective patents in 19th century to tobacco and alcohol in 21st century, which brought a negative impact on both side of advertisement and environmental sector.

Market research is fortunately not undermined in the context of ethical standards, First ESOMAR code of marketing & research practice was published in 1948, and MRS published first regulatory code in 1954. These guidelines are well appreciated and practiced in local market research associations and are regularly updated.


The Code is based on these key fundamentals:

  • Market researchers shall conform to all relevant national and international laws.
  • Market researchers shall behave ethically and shall not do anything which might damage the reputation of market research.
  • Market researchers shall take special care when carrying out research among children and young people.
  • Respondents’ cooperation is voluntary and must be based on adequate, and not  misleading,information about the general purpose and nature of the project when their agreement to participate is being obtained and all such statements shall be honoured.
  • The rights of respondents as private individuals shall be respected by market researchers and they shall not be harmed or adversely affected as the direct result of cooperating in a market research project.
  • Market researchers shall never allow personal data they collect in a market research project to be used for any purpose other than market research.
  • Market researchers shall ensure that projects and activities are designed, carried out, reported and documented accurately, transparently and objectively.
  • Market researchers shall conform to the accepted principles of fair competition


These guidelines were effective in past, but now the potential of big data has changed everything.

Corporate market researchers believe that leading agency in 2020 for dealing with ethics will be like Google, Facebook or something more sophisticated than them. Catching ‘policy breach’ could be proved to be more profitable than doing research because the tougher the law, more regulated the world will be. Also, these ethics can be broadened, and may be practiced against each other in the future, not necessarily to be between customers and organizations. There are some speculation in the market and might be inside these social networking giants of making an effective and controlled ways to allow people to share things online. It might ask you for approval (at the time of adding them as friend) to allow sharing your contents and even tagging you in his/her photos. There are many more to be discovered, and there will always be a better way of bringing regulations in place but the impact of compensation due to CODE breach can brutalize social networking. Be Alert!

Further Readings:

I suspect that in future people will record even conversations and use it for analyzing behavior, and further possibly leveraging it to Big Data.
Will You Allow Others Know That Your Wife is Pregnant Even Before She Tells You?

I suspect that in future people will record even conversations and use it for analyzing behavior, and further possibly leveraging it to Big Data.

“I suspect that in future people will record even conversations and use it for analyzing behavior, and further possibly leveraging it to Big Data.”

It is ironic to take the conversation to an argument which breeds argument and even hatred. There are ways to trick people to comment on something which is irrelevant to them at some point in time. This might take a form of tit for tat speculating in a most basic language. People get to become child (in the context of behavior) and think about the system going back to the same level, it will suck, isn’t? We behave differently at different places and since we have multiple personality within ourselves, it would be a great test for us to be diligent all the time. But think, we are here talking and anticipating the future in every possible ways, and guess what we think first and then make it to reality sometimes. It takes a cyclic nature and mostly influenced by the habits we adopt, it could be sensed to make an impact in investment banking because the big fishes are mostly under the limelight of top management. It could be said that it might go anywhere, positive or negative at times but with technology growing faster with voice recognition could lead to a disaster of personal freedom.

It could be advantageous for CIA, FBI, DEA etc…but what if their personnel turns to guilty? Will they continue using it? Also, stats says there are more than 30% innocent prisoners in states, will they use for them?

Think about interviewer recording your conversations to prove that you have come here before and showed interest in other areas? What would you do, how interviewer will react?

I have plenty to write, but no time…later.